Visual Identity – Boschung

Modernization and adaptation of the Boschung’s corporate identity. For more than seventy years, the swiss company is a worldwide leader for development and manufacturing of vehicles and equipment for surface cleaning and maintenance. The logotype has been optically adjusted as new pictograms were developed. The traditionnal red and yellow lines are dissociated increasing the layout and setting the company in a contemporary graphic design scene. The displacement of both graphic elements favours the actions and movement’s concept of Boschungs’ machines.