Shaping the Future

In 2025, the ETH Board will host a cross-disciplinary conference entitled “Shaping the Future”. The dynamic logo, featuring controlled variability, forms the foundation of the entire visual identity. The aim of this modular and adaptable system is to create a cross-media campaign that maintains coherence across print and digital applications and can be easily adapted to printed programmes, the website, social media, and a wide range of formats.

The visual system is built on a common structure of dot grids, basic geometric forms, and a colour palette assigned to the six strategic focus areas (Human Health, Energy, Climate and Environmental Sustainability, etc.). This ensures visual coherence across all publications. Through the animation of the regular dot grid, a subtle moiré effect emerges, making the active exchange and interconnectedness between the focus areas visible.