Corporate Identity – Resoplan

Corporate identity for the logistics and planning company Resoplan: The linear, structured logo embodies clarity and an overarching perspective – precise planning with a view of the whole. Its reduced formal language conveys efficiency and reliability, while the dynamic lime-yellow gradient introduces openness, movement, and a sense of progress.

The contrast between the sharp, black typography and the vibrant highlight color creates a visual tension that unites professionalism with energy. This interplay forms the foundation of a flexible design system and a consistent visual language.